Lead with Purpose: Unlocking the Power to Inspire, Influence, and Impact
In a world where leadership is often confused with authority, …
Meta – Facebook Publicité: Construire & Optimiser des Campagnes Comme un Pro
Découvrez le secret pour réussir sur Facebook et Instagram en …
Mastering Negotiation: Unlock the Art of Successful Deals
In today’s fast-paced, high-stakes world, negotiation isn’t just a skill—it’s …
What Venture Capitalists Look for in International Businesses
As a venture capitalist with years of experience in investing …
Digital Advertising & Marketing 101: Take The Complete Guide
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Public Relations: Media Crisis Communications
Public Relations during a time of crisis. Imagine that a …
What you'll learn
Being able to Manage Crisis Communications
Know how to appear Confident on Camera
Prepare Messages
Handle tough questions