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Facebook Ads : Créer et Optimiser des Campagnes Publicitaires Performantes
Facebook Ads is one of the most powerful tools to …
What you'll learn
How to create professional Facebook Ads campaigns from scratch using Meta Business Manager
How to define clear marketing objectives, track conversions, and improve ROI
How to choose profitable products and offers for advertising
How to build high-converting landing pages for Facebook Ads campaigns
How Facebook Ads bidding works, including CPC, CPA, budgeting, and optimization strategies
How to use Facebook Ads Manager tools to manage and scale campaigns efficiently
How to create high-performing image, video, GIF, and carousel ads
How to target the right audiences using custom audiences and lookalike audiences
How to set up tracking and analyze performance with reports and dashboards
How to optimize campaigns using A/B testing and performance data
